Project Task: Message Creation, Google Advertising, Event Advertising, Commercial Development, Analytics and Data Monitoring, Graphic Design, Statewide Campaign Execution.
Project Timeline: November 2023 - Present
Problem/Solution: The SC DHEC Division of Tobacco Prevention and Control found issues reaching teens and young adults with tobacco prevention messaging as part of the Tobacco Free SC initiatives. EMILY Revolutionary Marketing Group was hired to implement strong advertising to help them deliver their message and increase the reach of tobacco prevention marketing efforts.
To support their efforts, we developed and placed event advertisements at the South Carolina High School League sporting events which to this point have included Cheer, Football, and Basketball. We have implemented similar ads for basketball sporting events for the SC Independent High School league (Private schools). Advertisements have also been placed at LED spots at the Colonial Life Arena, which is the home of sporting events for the University of South Carolina.
Our team, using content provided by SC DHEC, has developed display ads and 15 and 30-second video ads to implement as part of the advertising efforts. These have been implemented and managed by our SEO specialist to increase the online presence of tobacco prevention resources. This includes the implementation of Display ads on Adcritter which have been distributed widely. The project is not complete and additional ads and tasks will be conducted.
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