What Is Prospecting?
Were you aware that EMILY offers LinkedIn prospecting services? Using the social media platform LinkedIn to identify and connect with LinkedIn profiles to convert them into customers is an extremely beneficial tactic. LinkedIn is a professional network used mainly for users to build their networks and professional relationships.
The platform is a less intrusive tactic for discovering sales leads and provides detailed information on employment history, interests, and contact details.
With over 810 million users, we can help you identify the right target to reach and craft an invitation-to-connect message that will make your profile seem approachable so that the prospect will want to accept your invitation. Our software allows us to continuously connect with profiles within your target market and send your tailored messages. -Source: Gmass
Before you start connecting on LinkedIn, you must first ensure your own profile makes you seem approachable and qualified. Here are four helpful tips to improve your LinkedIn profile:
4 Ways to Improve Your Profile
1. Professional Headshot
Your profile picture may be a prospect’s first impression of you and your company. A low-quality, unprofessional profile photo, or no photo at all, can make it difficult for prospects to form a connection with you or gain their trust. Having a professional headshot taken to use across your business accounts will show clients and prospects you encompass the quality that your business delivers.
2. Keep Your About Info Updated
On LinkedIn, you have the opportunity to promote yourself to your connections. By keeping the experience, education, certifications, and skills sections updated, you can share why you are qualified for a for a particular role.
3. Share and Create Posts Related to Your Profession
Are you posting frequently to your LinkedIn? It can be as simple as sharing a training you recently completed or a work accomplishment you are proud of to keep your connections aware of you and let new connections know more about you. Even if you do not have the time to constantly think about what to post next, you can share the ideas and posts of others that relate to your industry.
4. Connect with People You Know
LinkedIn has an amazing feature that allows people to see if they share similar connections with you. Once you start prospecting on LinkedIn, it will be beneficial to have a significant amount of connections already built with those you know personally, former classmates, and past and present colleagues. Possibly having similar connections with prospects will show them you can be trusted and make you feel less like a stranger.
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