We are now offering services to make your website ADA-compliant! Web accessibility might not be at the top of your mind or your business' main concern. However, your online business and presence can benefit greatly from becoming accessible to
differently-abled communities.
Interested in learning more? Here are four benefits of website accessibility:
1. Mitigating the legal risk:
Whether you've heard of it, know someone who has faced legal action, or have never heard of it at all; web accessibility lawsuits are on the rise as the number of lawsuits and demand letters have been increasing. These lawsuits are being sent based on Americans with Disabilities Act title iii which refers to places of public accommodation. In 2018 the Department of Justice officially affirmed that websites are considered places of public accommodation and therefore must comply with ADA Title iii. We bring your site to WCAG 2.1 AA level of compliance, which is the globally accepted standard.
2. Opening your business to an underserved portion of the population:
About 20-25% of our population currently lives with a form of disability that makes internet usage either difficult or impossible without the use of assistive technology. Having an accessibility solution allows those with disabilities to access your site and services and can potentially give you business from a population you were unaware of. The differently abled communities hold a lot of spending power, which makes them a potentially valuable asset to your business and makes web accessibility a valuable tool.
3. Creating a Stronger Brand:
Inclusivity and diversity are as important as ever. Many of the largest companies have put out campaigns regarding accessibility and inclusivity. It can be difficult to show your work when it comes to promoting such an environment but having an accessibility solution available on your website that people with disabilities can recognize and use is a great place to start.
4. Tax benefits:
Lastly, there are some tax benefits that apply to web accessibility. For those who apply you can receive a 50% tax credit based on what you spent on accessibility that year.
The guidelines regarding accessibility are ever-changing and can be difficult to keep up with at times. The solution we are offering is an automated solution that makes sure your website maintains your website's compliance on an ongoing basis. If you are interested in moving forward please reach out to info@ermarketinggroup.com!
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