In July 2024, EMILY Revolutionary Marketing Group was chosen to Participate in Main Street America’s Backing small Business grant made possible by American Express. 500 Small businesses across the country were selected as recipients of the 10,000-dollar grant. We proposed to use the grant to boost foot traffic and support local businesses in our charming rural town. We ran the “Explore Main Street campaign targeted at local residents, Newberry College students, and their parents
Our strategy was to target individuals within 25 miles of downtown Newberry. The campaign started on August 1 and was completed on August 30. We accomplished the following tasks:
Digital Ads
Ran (2) Facebook and Instagram Ads- one static and one video.
Ran Google Display campaign
Social Media Campaign
Conducted a photo and video shoot throughout Newberry.
Created a video displaying the offering found in Newberry.
Created 9 posts over the 5 weeks using photos captured.
Posts included calls to action such as
Tag your favorite place to eat in Newberry!
Share your favorite finds and tag us!
Tag your favorite place below and share why you love it!
Newberry Now Website
Added new imagery and messaging matching the campaign.
Revised the Explore page with local businesses, restaurants, and hotels.
Ensured mobile responsiveness and compatibility.
Updated SEO keywords and metadata.
Verified all links and fixed any broken ones.
Improved page navigation to ensure it's easy for visitors to find and explore the "Things to Do" page.
Enhanced visual content by adding or updating galleries with photos and videos that showcase the town’s attractions.
Print Materials
Designed and printed postcards with a QR code that led to the Explore Newberry page on the Newberry Now website.
Distributed 2000 4x6 full color, both sides to Newberry College and businesses in Newberry, Prosperity, and Little Mountain.
Impact Survey to Businesses
80% of the respondents stated they had customers mention they were in the business because they saw it on Newberry Now.
Comments- “Great opportunity for our business!”, “Thank you so much!
Comments