Project Task: Social Media Content Creation, Social Media Campaign, Social Media Ads, and Billboard Design and Placement.
Project Timeline: February 2023 - January 2024
Problem/Solution:
A major issue in South Carolina has been the safety of the state's roadways for pedestrians and cyclers. Palmetto Cycling Coalition felt that it was their duty to raise awareness of road safety issues and educate South Carolinians on solutions to the problem.
Palmetto Cycling hired Team EMILY to create high-quality content to post on social media to help support awareness efforts. Our team coordinated and executed a strategic social media campaign on PCC’s social media pages to help bring awareness to the road safety issues facing South Carolina. In support of these social media campaign efforts, we designed a billboard campaign for outdoor advertisements.
We are currently awaiting their approval for an additional grant that is focused on a statewide campaign utilizing billboards, social media campaigns, and social media ads.
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