Project Task: Logo Redesign, Branding Guides with Logos Uses/Variations, Colors, and Fonts, and Development of Promotional Items and Direct Mailers.
Project Timeline: January 2023 - October 2023
Problem/Solution: Georgetown County School District contacted Team EMILY to rebrand their five district-wide schools as magnet schools, each having its own unique brand identity. Our creative team began work immediately meeting with each school's administration to develop five new brands, including logos, colors, and fonts, with each logo focusing on that school's education focus.
Once logos were approved by each school, print materials and promotional items were designed by our creative team. Logo variations and elements in various file formats were provided to each school for future use. A social media campaign with content and boosted posts in conjunction with postcard mailers was completed to promote their district-wide reveal and open house. The 7,500 mailers were deployed and social media-boosted posts were delivered to over 10,000 viewers, leading to 800 website visits within 60 days.
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